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Yelping! A Restaurant's Ally in Search Engine Optimisation

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Did you know that getting a star on review sites is one of the best ways for restaurants and eateries to get noticed? People in the food business know how important it is to satisfy the costumer's palette. Most good restaurants have cooks dedicate their time and effort in making the most sumptuous dishes. They have waiters who understand the costumer's needs and provide excellent service. It would be a shame if these delicious works of art and great customer services would go unnoticed. Enter Yelp ! With an average of 145 million unique monthly visitors and 135 million business reviews, Yelp is certainly one of the leading review websites in the world. Are you looking to promote your local business? Learn how Yelp can spice up your restaurant's business.

Search Engine Optimisation for Online Accounting Firm Websites

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Any Melbourne business needs a solid financial partner. Capital investments are not a laughing matter. However, good accounting services are also hard to find. Potential clients will need the services of a reputed accounting firm. One of the first places that clients will start looking is online. Being financially smart starts with availing your accounting services. Your accounting firm will miss out on a lot of opportunities when you lack an online presence. You also miss out on clients that need your help. Reach a wider platform by establishing a website. On the other hand, is digital marketing the way to go? A lot of startups and enterprises have gotten a large following from using these techniques. One of these is  search engine optimisation . This depends, on what your goals are. Take note of the pros and cons of SEO practices for accounting firms below.

Sky’s the Limit with Search Engine Optimisation for Your Travel Agency

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Melbourne is the second-most populous city in Australia. And in 2016, according to the Economist Intelligence Unit, it is the most livable city in the world [ ABC Australia ]. In fact, this is the 6th time for Melbourne to earn this recognition. Even the Victoria’s Premier, Daniel Andrews, tweets on this, saying: That's 6 in a row. #Melbourne is, once again, the world's most liveable city. #springst #liveability16 — Daniel Andrews (@DanielAndrewsMP) August 17, 2016 Definitely, the sight of the ships on Victoria Harbour is worthwhile to visit. Taking a yacht around Port Phillip Bay makes you see its beautiful scenery. Experiencing how the sun sets along the bay gives you a feeling of serenity. So, wouldn’t it be great to showcase these best destinations in Melbourne on your travel agency website, too? That is why your agency needs its online presence by doing SEO and online marketing. But, just like exploring an exotic Phillip Islands, it takes

5 Ways How Search Engine Optimisation Can Spice Up Catering Services

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Catering businesses are used to cooking up all sorts of culinary delights in the kitchen. This creativity, however, shouldn’t just go to the food. It should go to their web content as well. Optimising your web content is probably the best way to see an uptake in your catering business. For those caterers who haven’t been made aware of this yet, it is easier than to bring customers to you. So, what sorts of delicacies can search engine optimisation bring to caterers like you? Below are some of the ways we can cook up a delightful SEO strategy for your catering services. Spicy. Tangy. Salty. Whatever your flavor, let your search engine optimisation strategy amp up your catering services.

Why Writing Quality Content and SEO Help Promote Aged Care Websites

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Nothing is more important than giving care to your family and loved ones. As such, caring your elders at home can make them feel better and maintain relationships. Thereby, our children today should take care of their parents as they grow old. But, as children become adults, they will eventually need to leave their parents into others’ care. Would it not be great to have their elders treated like in their own homes? Yes, looking for a home for the aged can be the best option for them. But, do you know that people now search on Google, Bing and Yahoo! to look for aged care services like yours? As a health and care provider for the elders, is your facility present online? Can your potential clients find you online within your local area? Does your facility have positive reviews on directories like Yelp and Google Places? Those are questions that you need to ponder. Hence, there is a need to have your facility gain an online presence. Read on to know how search engine opt

Search engine optimisation hacks: A Guide

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Have you ever wondered how search engine optimisation works? Apart from seeing its effects on Google and Bing, getting a feel for how it works can even translate into your own work. Getting content to move and progress in today’s digital landscape is a skill – a skill that can, in fact, be easily taught.  Stages of SEO Development With search engines, there are three basic steps as to how to they generate content. In the “crawling” phase, automated robots or ‘bots’ links online documents and domains that are relevant to the keyword you are searching for. Say you were to search for “best hotels in my area” – it will generate a listing of hotels near your current location and any relevant information for your perusal. Once this search term will be used again, it will be “indexed” or stored by the engine’s database for future queries. As more and more of these search terms are being used, the easier “retrieval” of this data becomes – analysing data that is more releva

Ranking Up: Industries that use Search Engine Optimisation

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More often than not, companies will use search engine optimisation for any content that they wish to publicise and make known online. This practice is especially prominent when target markets have been observed to participate in social media, and has a tendency to influence and drive social rankings up or down over a particular issue.