Sky’s the Limit with Search Engine Optimisation for Your Travel Agency

Melbourne is the second-most populous city in Australia. And in 2016, according to the Economist Intelligence Unit, it is the most livable city in the world [ABC Australia]. In fact, this is the 6th time for Melbourne to earn this recognition. Even the Victoria’s Premier, Daniel Andrews, tweets on this, saying:






Definitely, the sight of the ships on Victoria Harbour is worthwhile to visit. Taking a yacht around Port Phillip Bay makes you see its beautiful scenery. Experiencing how the sun sets along the bay gives you a feeling of serenity.

So, wouldn’t it be great to showcase these best destinations in Melbourne on your travel agency website, too?

That is why your agency needs its online presence by doing SEO and online marketing. But, just like exploring an exotic Phillip Islands, it takes a lot of time, money and effort. Thus, you need to set sail your marketing strategies online. Either you or with the help of a local SEO agency, you can succeed on your agency with online marketing. But, you must have the ability to apply SEO strategies to your site to make this happen.

So, read on the steps below and get your one-stop survivor kit. And, let this blog serve your map to an exciting online journey.

Search Engine Optimisation for Full-Sail Travel Agencies in Melbourne
Understand how search engine optimisation affects online marketing, and how travel agencies can improve from these strategies.

Why Travel Agencies Need to Explore Search Engine Optimisation


Can you feel that adrenaline rush whilst taking the terrains of Dandenong Rivers? Well, this goes the same with SEO and online marketing. Search engine optimisation does not end when your website is already up and running. It also involves providing content to your target audience about your services. And by doing this regularly, your website can rank on search results on Google and Bing.  

Today, business establishments need to have an online presence through SEO. And for travel agencies like you, it would mean reaching a larger audience. Then, you can establish a dynamic relationship from vacationists to adventure-seekers. Hence, making your agency visible online will help you attract these potential clients.

So by optimising your website, you can expand your presence to rank higher on search results. But, optimising your travel agency website will not suffice. It should have relevant content such as Melbourne’s great sceneries and accommodations. Or you can provide information guides to your website blog about the things to do whilst in the country. This helps travellers to get information from your site as they plan their trip to Australia.

According to Google and Ipsos MediaCT, around 62% of leisure travellers use the Internet as their primary research tool. Most of the travellers go directly to the hotel and airline site. Whilst, there are 46% of these travellers looking at online travel agencies. So, it is important to highlight the best of what your agency can offer. At the same time, make yourselves visible to potential clients.

Now, what do you have to offer potential tourists? You can start by posting your promos and tour packages on your website. Then, write content about the wonderful spots they may see as soon as they avail on your tour packages.

You can also promote these packages on your social media accounts. And, these have to be targeted for tourists planning to go to Australia or its cities. But can you do these alone knowing that you have other tasks to attend on your agency?

This is where local SEO agencies in Melbourne can guide you to setup online marketing plan. They can help in establishing and creating new clients for your business. Here are some ways to boost your online presence with their help.

Take Flight with Search Engine Optimisation Today


Victoria Harbour. Carlton Gardens. Albert Park. These are some locations in Melbourne that make any tourist get captivated with its stunning scenes.

How can you use this to your advantage? How can you get your travel agency be at the first-class seat on the search results? Let’s get into the details below to help you come up with a strategy to attract tourists to your agency.

Surf the Right Keywords


Before anything, you can ask a local SEO agency to conduct keyword research for you. For example, you can find the most searched terms that travellers search on Google or Bing. Then, upon checking on these keywords, you can start asking: “Do they wish to witness the Australian Open? Or, do they want to explore the Melbourne’s famed Carlton Gardens?”

From there, you can identify which keywords suitable for your online marketing campaign. You can write information guides using these keywords like on what to expect in these areas. So, when users search for a travel destination, they will input those keywords in Google or Bing.

Then, search engines will then generate relevant links to their queries. Keywords can be phrases like “Victoria Harbour tours” or “Carlton Garden packages”. And now, by choosing these search terms, your site can rank further if you write topics about it on your blog.

Captivate them with a Stunning Content


Writing blog posts can be great way to market your online content. From choosing the keywords, you can start applying it to your content. Make sure that these posts are optimised with those keywords. And that it will be relevant to your target audience. You can also add on your content Melbourne’s stunning images. As such, it can attract more potential clients.

Say, what are the most beautiful places to visit in Australia? Take a peek on one content from Expedia for example. They have written in their travel blog the top 25 most beautiful places in the country. From this list of destinations, tourists can have a quick read on what they can expect on these places. And, you will be amazed on some of its alluring photos and sceneries on each place.

So, gear your posts to travellers and backpackers who would love to see the country. Use your knowledge and elaborate your experience throughout your content. Influence your readers by providing some travel habits. Let them imagine gazing upon Albert Park at sunset. Captivate them on your content. With this, they will come to look for you to book their next vacation.

Make a Road Trip to Social Media


Your agency needs to be visible in social media, too. You need to have an official Facebook page, Twitter profile or LinkedIn page. These are some platforms that will help you connect with your potential clients. You can share your written blog posts to these platforms. And, you can post updates of promos, tour packages, and upcoming Australian events.

So if your audiences have their passions for travel, being in social is the answer. Have a glimpse on the STA Travel’s Facebook Page. You can see that they post featured destinations on their timeline. You can also browse photos and videos of many places where they have been. And, by posting these on their Facebook page, tourists wouldn’t want to miss these delights.

For a wider online following, you can even partner with organisations. It can be hotels, restaurants and tour guides so you can setup attractive travel packages. Through this, potential clients need not worry about planning their travel itinerary. So, open up your agency for new adventures in social media today.

Discover SEO to Bring Melbourne to the World


Indeed, the sky is the limit when you boost your online presence for your travel agency. Take time to provide travellers with the best of what Australia has to offer. Make it possible by optimising your site and marketing your services online today.

And, by making your agency visible online, you can promote tourism in Melbourne. Tourists can see for themselves why visiting Australia would be worth it.

Travel agencies like you are busy attending to your work. You still have to simplify the travel process for your clients. And, you have to provide consultation services and to plan the entire travel itinerary.

So, find a reliable local SEO agency to help you build your online presence. Let us help you on your online marketing plan. When you choose us, we can provide you with:
  • ü  Campaign Monitoring
  • ü  All-in-One Dashboard
  • ü  Industry-Based Topics Proposal
  • ü  Rank Tracker
  • ü  Website Audit Tool
  • ü  Social Media Analytics
  • ü  Ads Campaign Report and many more.
Whether it’s establishing a website or managing your social media accounts, we can make it happen. Send us an enquiry through this form or contact us at 1-800-557-179 for a free consultation. And let us reach the heights of your online success.

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